The target audience for action films such as ours would be mainly male and typically teenagers. They would want to watch our film because of the genre conventions of weapons and violence that feature right from the beginning that appeal to people like that as it is easy to watch and put yourself in the action. Our target audience would probably shop mainly online as they are young and use a lot of technology, which would be a good reason to choose to promote our film through social networking and viral marketing if it was a full film. They would be interested in the latest fashion trends and brands as they are interested in looking good, which is another reason this audience member enjoys action films as they can put themselves in the place of the hero and imagine themselves looking good and doing amazing stunts and things like that. Our typical target audience member would probably listen to more male genres of music such as rap and fast-paced genres such as drum and bass or electronic music, which fits in with the action genre as the action on-screen is typically fast-paced and energetic. This is a mood we have tried to recreate in our opening scene with the chase sequences and soundtrack. Audience members like these would also probably be interested in TV shows such as 24, Breaking Bad and The Sopranos for the dark humour and violence that feature in all 3 of these examples. This is another reason they would watch our film or a film in the same genre as it would have to feature violence as a convention of that genre.
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