Action Target Audience

The action genre is lucky in that it appeals to a broad range of audience. Although the majority of its target audience is male, the age group can span from early teens all the way up to 40-50 year olds. Most action films can be divided into 2 sections, one geared towards the younger male audience and one geared towards the older male audience. The latest Jason Statham film would appeal to the younger audience whereas Red 2 with Bruce Willis, John Malkovich and Helen Mirren would appeal to the older audience. Women are stereo typically less interested in action films as the loud explosions and gunfire do not appeal to them as much as it does to men.

The hero in the film is always strong and masculine as the audience then enjoys imagining themselves as part of the action. To help the audience detach themselves as far as possible from their boring everyday lives an action film often takes place in a far off exotic land like the Caribbean or Italy. This also makes for more interesting establishing shots and locations that you would not get in Surrey. Action films get away with having less realism as the audience forgives a few plot holes or laws of physics being broken in order to see spectacular set-pieces with car chases and mass brawls. Action films are less focused on the plot and the script and more focused on the carnage and debris their audience want to see.