The location is shown to be in America in a city environment, likely New York. This is shown through the classic yellow taxi cab identified with New York in many classic films. New York is a popular setting for many romance films, as it has a mass market appeal as many people across the world can identify with New York. We then see the lockers in an apartment block. A woman we have followed through parts of the montage leaves the foreground of the shot, and Alex enters in the foreground in close-up, also becoming the focus pull of the shot. This is the first time we see his character. The narration continues, although it is now delivered directly to the audience in a soliloquy from Alex, breaking the fourth wall.
Alex's costume is a suit, showing an air of professionalism. The lack of tie and undone top button on his shirt also suggests a laid back attitude. In other words, the audience is supposed to look at Alex as a cool character. We know of his importance because he gets the prevalence of the shots as soon as he is introduced, and is mainly shown in close-up. The audience also sees his intelligence and methods in the introduction. Alex uses a dog to lure another dog to him, that belongs to the woman shown in the montage. He then hands the dog to a man outside her apartment block, who then lays in front of a cab with her dog in his hands, so the woman believes he dived in front of it to save her dog.
We see 2 quick shots of Alex shaking hands with the other 2 men shown in the montage, which suggests he is popular and successful in what he does. The next shot is a long shot of the man handing the dog back to the woman, which then pans downwards and puts the foreground in focus to show Alex talking again to the camera. He talks about the "basic principles" and tells the audience how any man can get any woman, which provides the hope and inspiration many of the target market look for in a romance film. The opening scene ends with an establishing shot of the famous New York skyline, confirming the setting of the film.
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