Questionnaire Feedback

The results from our questionnaire helped tell us a lot about our target audience. Results from the question about genre preferences showed that half of the 15-24 year olds we questioned favoured action over other genres. This tells us we are aiming our film at the right age group as most have an interest in action. Comedy and romance were liked evenly, with all the people who favoured romance being female and comedy being male, conforming to the stereotypes on those genre audiences

Our second question was about the number of times our target audience visited a cinema per year. Most said between 1-10, which is lower than we expected. Strangely only one of the people we questioned went to the cinema between 11-20 times a year, but three people said they went over 20 times a year. This suggests a lot of this age group watches films through DVD rather than going to the cinema.

Our third questions feedback told us that half of our target audience are likely to spend under £50 on films per year (including DVD purchases and cinema visits) and only 1 in 10 is likely to spend over £100. Not one person we questioned said they spent no money on films, showing that this age group is keen on films.

The fourth questions feedback was mixed, as it was hard to put the question as a multiple choice because there were so many different answers. After grouping our answers together into different categories we found that most of this age group is disinterested in dialogue driven or "clever" films, which ties into the fact that most of the age group enjoy action films. Half the people we sampled were divided into explosions and humour, which meant oddly enough relationships was the most interesting part of films for this age group, which was unexpected.

Our last questions feedback told us that the majority of 15-24 year olds had large DVD collections, with over half of the people sampled owning 41 DVD's or more. Few people owned less than 20 DVD's, which also shows this age groups interest in films and explains why so much money for action films is earned through DVD releases.