A films certificate is issued by the British Board of Film Classification (BBFC) to state that in its opinion and by law a film, video recording or game shouldnot be seen or purchased by a person under the age of that certificate. Every film is analysed and issued either a U, PG, 12, 12A, 15 or 18 certificate.
The film that our group is making is an action film. A large majority of action films are rated 15. This is because the target audience for actions are 15-23 and if the film is rated 18 a large proportion of their target audience isn't allowed to go and watch or purchase the film. This means they may lose out on profit they could have made if the film was a 15 and a bigger audience could be targeted. For example, Taken 2 was rated 15, and the majority of its audience (38%) were 15-24 year olds. If it had have been rated 18 it would have lost a lot of this audience and earned less than its £8,000,000 takings. Another example would be Bad Boys 2, which had 64% of its audience made up of 15-24 year olds. However, some actions are still rated 12A and 18, although there are few that earn as much money as a 15 rated action film.
Our film follows the majority of other action films as it would more than likely gain a 15 certificate. This is because we plan to have a bit of violence and a shot of an arrow going through someones leg with blood showing, which may look quite graphic if we do it correctly and may be inappropriate for younger audience members. Our film is targeted at that age group anyway and we know the violence and blood in our film would appeal to their interests so we would expect and be happy with a certificate of 15.
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